Link shortening is presenting URLs in a shorter, minimalist - simple form. It consists in the fact that the long link is masked, hidden in the short link.After clicking on it, we are redirected to the appropriate website.
Shortened links are aesthetic and therefore look much better. They are also conducive to building a positive brand image. The appropriate visual effect of the link facilitates marketing activities. Plus, shorter links are easier to remember. They also allow you to quickly dictate a link when we are unable to send it.
It is worth using them by sending a link in the Messenger, SMS or in social media such as Facebook, Twitter and Instagram. Short links can be successfully placed on printed materials - leaflets, brochures or business cards.